Overall, roughly 75% of McAuliffe's television ads include attacks on his GOP opponent. The ads focus on their overlapping stances on Covid-19, election integrity and education. And several of McAuliffe's ads attack Youngkin for opposing vaccine mandates.Ībout 25% of McAuliffe's television ads also link Youngkin to former President Donald Trump, who has endorsed the Republican candidate. Other national and local issues play central roles in both candidate's television ads.įor instance, many of Youngkin's ads either attack McAuliffe for pushing for police reform or Virginia's high crime rates when he served as governor.
The ad characterized McAuliffe as "putting politics over parents" and "failing our kids."
His comment during the debate came after an argument between the two candidates over a veto McAuliffe signed as governor of legislation that allowed parents to opt out of allowing their children to study material deemed sexually explicit. "I'm not going to let parents come into schools and take books out and make their own decision," McAuliffe said. One of Youngkin's most expensive ads, which cost approximately $1.5 million to produce and air, includes a clip from the first gubernatorial debate where McAuliffe expressed that he does not think parents should decide what schools should teach. Three of Youngkin's most expensive television ads attack McAuliffe for this stance, and have been aired up to 4,200 times. The Republican candidate's campaign has slammed McAuliffe for opposing parental control over public-school curriculum in particular. Youngkin's campaign has seen schools as a pathway to victory amid a crusade against mask mandates and critical race theory.
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